Today, Deliveroo and The Felix Project have announced their collaboration with the launch of ‘Felix Bakes with Deliveroo’.
The project will support The Felix Project’s vision for London to be a city where good food is never wasted, and no one goes hungry.
Deliveroo are providing a new, bespoke community kitchen unit which will be rent-free to users, and all overhead costs and oil supplies will be covered to meet the charity’s requirements. Deliveroo will also be contributing an additional £25,000 towards project costs which is estimated to produce the equivalent of over 2,000 meals a week.
Deliveroo’s longest-standing grocery partner, Co-op, has also committed to donating 6000 kilos of bakery supplies over 12 months to the initiative, which will support the kitchen in producing loaves of bread and healthier bakes: eg, banana bread, courgette cake, and beetroot brownies. All of these creative and delicious goods will be made using 200kg of surplus produce and this will be distributed to community organisations who are experiencing food insecurity – such as food banks, community centres, shelters and primary schools.
As part of this partnership, Deliveroo has transformed one of their delivery-only virtual kitchen units with sustainability as a central consideration in its design and construction. Deliveroo has worked with industry-leading equipment suppliers, including AutoDose and Quintex, to ensure the development of a high-performance kitchen with minimal environmental impact. This will provide The Felix Project with both the space and equipment to turn surplus food donations into delicious, healthier baked goods.
Senior Policy Advisor from Deliveroo, Eleanor Garnier, says: “As a hyperlocal business deeply embedded in the communities where its customers, riders, and partners live and work, Deliveroo is committed to giving back to and supporting these neighbourhoods – something that ‘Felix Bakes with Deliveroo’ will allow us to achieve.
“The partnership links to one of Deliveroo’s six sustainability pillars of action, to tackle food insecurity in local communities by establishing the right partnerships and taking direct action where possible. Launching this community kitchen is a key priority for us in 2025.”
Celebrity Martyn Odell, or Lagom Chef. Odell supports the charity and has recently visited the brand new facility to test out some of the equipment and share his favourite recipes.
Alongside the launch of this scheme, the charity’s 2025 Summer campaign will also be running.
With new research highlighting that almost two thirds (64%) of London teachers are concerned that at least one child in their class will experience hunger during the summer holidays – which equates to 98,000 school children in London – this campaign aims to help combat this issue.
The Felix Project is London’s largest food redistribution charity and in partnering with Deliveroo, they are moving closer to securing their aim to see a London where no good food is wasted and no one goes hungry.
Head of Production at The Felix Project, Nick Kerle, says: “This is a really exciting and innovative partnership. At Felix we are always trying to find new ways to reduce food waste. During the UK harvest season, more food is available, in the past limited capacity has meant we have had to turn down seasonal gluts of produce, but having the Felix Bakes kitchen will mean we can take more produce and turn it into food we know people will want and enjoy.”
