When someone says the word “wedding” to you, a million and one things come to mind. From the beautiful bride in the perfect dress, to day drinking, dancing and mingling, to arguably most important, securing yourself in place to catch the bouquet, a wedding is a full-on event for everyone in attendance.
Understanding the crazy pace of these special days, Europe’s largest matcha brand – PerfectTed – has the perfect answer to keeping energies high with the launch of their new nationwide initiative: PerfectWed.
They will be gifting loved-up couples complimentary cases of their crash-free matcha energy drinks to ensure that both those tying the knot and their guests, can enjoy the whole day – completely jitter-free.
Whether the hosts choose to serve the drinks chilled at the bar, slip them into welcome bags, or simply enjoy the beverage as they are getting ready, PerfectTed is the feel-good alternative to nasty energy drinks and risky coffees.
This concept was not born in a strategic board meeting, but rather through experience. Co-founders Marisa Poster and Levi Levenfiche served PerfectTed at their own three-day marital celebration in Forte Dei Marmi, Italy, and it was clear from this that matcha belonged in every wedding scene.
Marisa is mindful of how costly weddings can be, so after witnessing the beauty of having a dance floor full at sunrise due to the magical, calming uplift of matcha, she was inspired to give back to others and allow them to also have these unforgettable moments, without the worries of added expense.
Marisa explains: “We created PerfectWed to help couples feel grounded, energised and fully present throughout it all. Whether couples are sipping matcha as they get ready, or members of the wedding party are grabbing a can before a big speech, these are the little details that elevate the experience,
“We’re super excited to see how couples make our drinks part of their celebrations this summer.”
Within this project, PerfectTed will not only send a curated selection of their energy drinks (in flavours Juicy Peach and Apple Raspberry) and matcha lattes (in flavours Vanilla and Strawberry) for wedding guests to enjoy, but will also give newlyweds an opportunity to remember their special moment forever more.
PerfectWed are offering couples the chance to have their wedding speeches professionally filmed in the brand’s upcoming Speech Series – a new video platform celebrating real love stories – as this will create a timeless keepsake.
“Weddings are emotionally charged, high-energy marathon,” Marisa added. “It just makes sense to have something on hand that helps everyone feel their best, from getting ready to the final dance. We wanted to bring a naturally uplifting option to the celebration that fits seamlessly into the moment and elevates the experience.”
Marisa’s Italian celebration created a compelling visual content, with it’s location, designer fashion and meticulous creative direction, and integrating this with her authentic brand, offered a masterclass in lifestyle storytelling.
With a sharp eye for aesthetic and an innate understanding of modern wellness culture, not only has Marisa become a cultural tastemaker in her own right, but also has reimagined what branded moments could be: immersive, aspirational and deeply personal.
For her own wedding, Marisa brought her intentional design ethos, from working in the company as Head of Brand and Marketing, to life. She is the absolute driving force behind the company’s packaging and visual identity since day one, designing every element herself before bringing on board an in-house creative team, and in the most beautiful way, she has brought this design and ‘energy’ to her own celebration. From bespoke invitations and hand-painted dinner plates, to personalised PerfectTed cans that doubled as place cards, every detail was thoughtfully considered.
Every single touch reflected her design-led approach to brand building – even incorporating the PerfectTed’s brand fonts across the weekend for menus, matchboxes, staff merch, and custom tote bags, to make her special day, absolutely… well, perfect.
PerfectTed came to life after Marisa found that coffee and conventional energy drinks worsened her ADHD and anxiety, but upon turning to matcha as an alternative, found a gap in the market. She realised that good quality matcha was either entirely missing from supermarket shelves and cafes, or sold at prohibitively high prices.
Launching in 2021, founders Marisa Poster, Teddie Levenfiche and Levi Levenfiche began with a simple mission: to make matcha accessible for everyone. Since then, they have skyrocketed.
PerfectTed has become a global success story after its appearance on BBC’s Dragons’ Den in 2023, where they secured a partnership with entrepreneur, Steven Bartlett, and today they are Europe’s largest matcha brand, being responsible for 83% or the 91% growth than matcha has seen in UK grocers from 2024.
They are stocked in over 30,000 stores across 50+ countries, including major retailers such as Tesco, Sainsbury’s, Boots and Holland & Barrett, and we just know they are going to keep hitting new heights for a long time coming.
For more about the campaign, click here.
For more PerfectTed, check out their website here.
