Digital marketing agency IDHL has taken another significant step in its growth journey with the acquisition of Vervaunt, and the move has already drawn attention across the ecommerce sector. The new partnership brings together two groups known for their work with ambitious brands, and the acquisition of Vervaunt by IDHL signals a moment of genuine momentum.
Vervaunt, founded in 2017, has grown quickly into a respected London-based consultancy. Now a 70-plus person team, it is recognised for its work in scaling fashion, luxury and lifestyle brands. Names such as Represent, A.P.C., Paul Smith, The Body Shop, Mulberry and Champion are already on its client list. That alone says a lot. However, the focus key phrase acquisition of Vervaunt by IDHL reflects something deeper. It shows a deliberate strategy to bring best-in-class ecommerce expertise together under one roof.
The deal also connects two groups with a shared interest in pushing boundaries. Vervaunt runs Pulse, an events programme that includes an annual ecommerce summit in London and New York. These events attract high growth retailers who are keen to explore emerging technologies and strategies. It is exactly the sort of environment where the acquisition of Vervaunt by IDHL naturally fits.
IDHL now grows to around 500 people, with teams in London, Leeds, Manchester, Southampton and New York. Earlier this year, the group brought The MTM Agency into the fold, and the acquisition of Vervaunt by IDHL builds further on that direction. The united aim is growth in both UK and US markets, and a strengthening of performance, ecommerce and data intelligence capabilities.
Another standout detail is the joint commitment to invest more than £1.5m in AI and emerging technology over the next year. This investment is designed to accelerate proprietary tool development, expand digital product offerings and strengthen a product-led AI strategy for 2026. The acquisition of Vervaunt by IDHL gives this plan sharper focus, particularly as both teams bring their own technological ambitions.
Paul Rogers and Josh Duggan, key leaders at Vervaunt, will join IDHL’s senior leadership team. Rogers described the move as an opportunity to contribute to the overall strategy while continuing to build Vervaunt’s strengths. His comments underline why the acquisition of Vervaunt by IDHL matters: it appears to offer expansion without dilution.
IDHL chief executive Lewis Sellers praised Vervaunt for its ecommerce expertise and paid media performance, expressing enthusiasm about combining specialist strengths to help brands grow. Bridgepoint, IDHL’s investment partner since 2021, also welcomed the acquisition as a key development in expanding paid marketing, ecommerce and AI capability.
Both sides were supported by a range of advisers, covering legal, financial and commercial due diligence. It is the sort of detail that rounds out the picture: a carefully assembled deal, designed for long-term impact.
In short, the acquisition of Vervaunt by IDHL marks a meaningful step in the evolution of both companies. It brings expertise together, builds scale, sharpens technological ambition and sets the stage for bigger moves across international markets.
