- British Airways ARC, London’s newest entertainment and music venue, opens today
- Opening performances include Self Esteem and McFly, followed by Van Morrison, Khalid and The Black Keys later this year
- British Airways Club members have already secured thousands of exclusive tickets with opportunities to collect Avios across bars and restaurants in Olympia
- The airline unveils its ‘Cloudscapes’ out-of-home campaign spotlighting The BRIT School talent
- To celebrate the opening, the airline has launched an exclusive dining menu in collaboration with Wolves of Tokyo, one of Olympia’s newest restaurants
British Airways today celebrates the opening of British Airways ARC at Olympia, welcoming customers to London’s newest entertainment and music venue.
The 3,800-capacity venue is set to become a major new cultural hub for the capital and forms part of the £1.3 billion transformation of Olympia. The state-of-the-art venue will bring together live music and entertainment delivering a world-class experience for both fans and artists.
British Airways ARC doors are now open
The venue opens tonight (16 June) with a performance from Self Esteem, followed by an exciting line-up of global artists including McFly, Van Morrison and Khalid, as British Airways ARC begins its opening season of shows.
As the Founding Partner of Olympia, British Airways is connecting customers with world-class entertainment. Members of The British Airways Club have already taken advantage of exclusive, ringfenced ticket allocations, with access to a range of additional benefits across the destination, including the opportunity to collect Avios at select restaurants and bars*.
To celebrate the opening, British Airways has unveiled its latest campaign, Cloudscapes, appearing across outdoor sites around British Airways ARC and inside the venue. The campaign features alumni talent from The BRIT School, continuing the airline’s long-standing commitment to championing British creativity and showcasing unique perspectives inspired by views from the skies.
Hamish Mcvey, Director of Marketing at British Airways, said: “British Airways ARC represents an exciting new chapter in our partnership with Olympia and AEG, and a step forward in how we connect our customers with unforgettable experiences, both in the air and on the ground.
‘We’re proud to be a Founding Partner of a destination that celebrates British creativity and world-class entertainment, and we can’t wait for our customers and Club members to step inside, take their seats and experience it for themselves.”
Bringing Olympia to the skies
Marking the launch, the airline has partnered with one of Olympia’s most exciting new restaurants, Wolves of Tokyo, to create an exclusive onboard menu for customers in Club World (long-haul business class), delivered in collaboration with its catering partner, Do&Co.
Located within Olympia’s Canopy, Wolves of Tokyo offers a bold take on contemporary Japanese cuisine, inspired by Tokyo’s vibrant nightlife and rooted in high-quality produce and authentic techniques.
British Airways and Wolves of Tokyo have created a selection of signature dishes, offered alongside the airline’s onboard menu offering, showcasing some of the restaurant’s standout creations, each carefully developed to enhance flavour profiles in the air.
From 1 July, the dishes will be available across every long-haul flight departing from Heathrow to Tokyo (Haneda)**, including:
- Crab maki with avocado, cucumber, lime mayonnaise and orange tobiko
- Black cod with plum miso, pickled vegetables and sticky rice
- Kaiso seaweed salad with white goma dressing
- Matcha cheesecake with fresh berries
British Airways’ Executive Chef, Mark Brega, said: “This collaboration with Wolves of Tokyo allows us to bring together British Airways’ signature dining experience with the bold, contemporary flavours inspired by Tokyo and London’s dynamic restaurant scene.
‘Working closely with our teams, we’ve carefully curated a selection of dishes to taste great at altitude, ensuring they retain their depth of flavour while reflecting the quality and attention to detail our customers expect at 35,000ft. It’s a great opportunity to bring something new to our onboard offering this summer.”
Wolves of Tokyo’s Head Itamae Chef, Roshan Raj Pandey, said: “Partnering with British Airways has been an exciting opportunity to bring a taste of Wolves of Tokyo to an entirely new audience. Our menu is inspired by the energy and creativity of modern Tokyo, while remaining rooted in exceptional ingredients and meticulous attention to detail.
‘Working closely with the British Airways culinary team, we’ve adapted a selection of dishes to ensure they deliver the same balance of flavour, texture and quality in the air as they do in the restaurant. We’re proud to be part of the onboard experience this summer and to showcase a glimpse of what guests can expect when they visit Wolves of Tokyo at Olympia.’’
A new chapter for British Airways’ partnerships
The opening of British Airways ARC marks a significant milestone in the airline’s partnership with Olympia, reinforcing its commitment to bringing customers closer to culture, creativity and unforgettable experiences in London.
By combining exclusive entertainment access, elevated dining experiences and loyalty benefits, British Airways continues to extend its customer offering beyond travel – connecting journeys in the air with moments on the ground.
