Prezzo Italian brings new dining experience to one of the capital’s most iconic locations
Prezzo Italian continues to grow its London presence with the opening of a major new restaurant on The Strand on 16th October – its seventh London location and 97th restaurant nationwide.
Right in the heart of London’s West End, the new Prezzo Italian lands on one of the capital’s most iconic streets – just moments from Covent Garden, Theatreland and some of London’s biggest landmarks. The opening brings Prezzo Italian, Home of the Italian Classics, to a prime new spot on The Strand.
More than simply a new location, Prezzo Italian on The Strand has been designed to create an experience from the moment guests walk through the door. The team has invested in everything from the restaurant design and food to playful touches created to make eating out more memorable for families, friends, Londoners and visitors to the capital whilst still delivering incredible value.
That includes discos in the toilets, 3D glasses and 3D activity packs for younger diners, plus games of rock, paper, scissors where guests can take on the team for the chance to win 2-for-1 desserts.
At the heart of the new restaurant, however, is the food.
Guests can enjoy Prezzo Italian’s brand new bigger and fluffier pizzas, alongside Italian classics including their signature Bolognese cooked from scratch in the restaurant every single day. The Strand team will also bring its own personality to the menu through locally curated specials, giving the restaurant the freedom to create dishes and experiences specifically for its guests.
Club Prezzo members will have even more reason to visit, with exclusive member offers and rewards available alongside the restaurant’s wider menu.
With modern, light-filled interiors and comfortable, relaxed seating, the new restaurant has been created to work just as well for a family lunch as it does for dinner with friends, a pre-theatre meal or a place to recharge during a day exploring central London.
Elena Croitori, General Manager of Prezzo Italian The Stand commented: “Opening on The Strand is a really exciting moment for Prezzo Italian. This is an iconic London location, with an incredible mix of Londoners, families, theatre-goers and visitors from all over the world passing through every day, and we wanted to create a restaurant worthy of it – from our new pizza dough and Bolognese to local specials chosen by our restaurant teams and the unexpected, magical touches guests discover when they visit.
“Whether you’re joining us before a West End show, bringing the family into London for the day, meeting friends for dinner or simply fancy great Italian food in the middle of the capital, we want The Strand to feel generous, fun and unmistakably Prezzo Italian.”
The opening comes just in time for October Half Term, giving families an easy central London destination to refuel between the sights. With generous portions, family favourites and great value at its heart, Prezzo continues to make eating out together simple, affordable and delicious.
From tiny tummies to teens with big appetites, families can choose from Prezzo Italian favourites alongside budget-friendly offers for all, while younger guests can get stuck into the restaurant’s new 3D activities and games.
Located within easy walking distance of Covent Garden, major West End theatres and some of London’s most recognisable attractions, Prezzo Italian on The Strand is ideally placed for lunch, dinner, pre-theatre dining or a well-earned break from sightseeing.
For table bookings, head over to the Prezzo Italian website. Check out the latest Prezzo Italian offers here.
