NEXT has officially opened the doors to its brand-new store at Bluewater. Spanning 132,000 sq ft, the state-of-the-art store marks the brand’s largest in the UK and is Bluewater’s first new anchor brand since the centre’s launch in 1999.
The new store brings together NEXT’s full product range across womenswear, menswear and childrenswear, alongside an expanded homeware department measuring at just over 20,000 sq ft -featuring branded roomsets by Laura Ashley, MADE and Rockett St George. The store will also be the first to launch Seraphine, NEXT’s latest acquisition, in the womenswear department.
Global beauty brand, Bath & Body Works, has relocated to a neighbouring 2,000 sq ft space, which will be one of the brand’s first premium concept installations in the UK. A brand-new Costa Coffee café is situated within the NEXT store, offering the cafe’s latest modern store design.
To celebrate the store’s opening weekend, guests will be able to enjoy family-friendly entertainment, including face painting and appearances from NEXT’s mascot, Hamish the Highland Cow.
James Waugh, Centre Director at Bluewater, commented: “This opening has been years in the making, so it’s incredibly exciting to finally see NEXT open its doors.
“The arrival of a brand-new anchor store marks a significant milestone for us and is a strong vote of confidence in the enduring appeal of bricks-and-mortar retail. It’s been fantastic to watch the new store take shape, and we can’t wait to see our guests discover everything it has to offer over the opening weekend and for years to come.”
Terry Wetherell, Store Manager: “We’re incredibly excited to be opening the LARGEST store across the NEXT portfolio at Bluewater Shopping Centre. We can’t wait to showcase a broader range of our products and introduce new brands to the centre and our customers. This has been a fantastic project to be involved in and I’m super grateful for the support, dedication and hard work of so many colleagues across the business who helped make the store opening a success.”
For more information, please visit www.bluewater.co.uk.
