The London based female-centric business university “She’s In Business” has announced the appointment of Deidre Beacham as a Strategic Partner
She’s In Business described the 90-day collaboration as being intended to scale impact, strengthen operational delivery and reinforce its global position in female entrepreneurship.
When looking at business results statistics, despite being 50% of the population, fewer than 2% of female founders reach £1m in revenue. She’s In Business says the barrier is not motivation but access to high-level mentorship, strategic education and practical business building. Their model combines accredited learning with real-time execution to address that gap.
“Most women build businesses around passion but passion alone doesn’t create profit,” said Dr. Stephanie Anne Wilson, Founder of She’s In Business. “We created this university to change that, and Deidre’s appointment is the next powerful step forward in that mission.”
Beacham joins at a point of growth for the organisation. She is described as a thought leader in AI-powered strategy, operational design and visibility leadership, and her appointment is intended to support innovation and evolving approaches to education and mentorship.
“Deidre’s insight, integrity, and innovation are exactly what this next phase of She’s In Business calls for,” said Dr. Wilson. “Her lived experience and strategic brilliance make her an extraordinary asset to our global mission.”
As Strategic Partner, Beacham will audit and restructure current and future education programmes, including “Expert to CEO™” and “Embodied CEO™”. She will also design accountability and student success systems, develop frameworks for operational excellence and community cohesion, and prepare for the onboarding of the next cohort of global female founders.
The initiative responds to what the organisation describes as a need for stronger strategic infrastructure behind women’s ambition. She’s In Business delivers an intensive, accredited MBA-style curriculum alongside business development, expert mentorship and peer-based learning as part of its women’s business university expansion.
Alongside her operational role, Beacham is the founder of The Medusa Effect, a methodology that challenges what she describes as the historic conditioning of women to suppress their strength.
“You weren’t cursed. You were conditioned,” said Beacham. “Power isn’t gained through punishment, perfection, or hiding. It’s always been yours… you just need to reclaim it.”
She is credited with guiding women beyond performance and perfectionism, encouraging presence and visibility within their industries. Her work draws on social healing, mythological reframing and psychological insight, which the organisation says aligns with its wider mission.
“We’re not just rebuilding systems, we’re rebuilding belief in what’s possible for women-led business. It’s about legacy,” said Beacham.
She’s In Business describes its approach as applied rather than passive, with participants building and refining their businesses during the programme through structured milestones and expert-led implementation. The platform combines triple-accredited academic programmes, real-world execution and a peer-driven community.
The appointment is positioned as a signal of intent for further expansion, focused on both scale and outcomes, underpinned by values of inclusivity, feminine leadership and practical transformation.
