More than 1,400 specialist rucksacks will be distributed to London’s homeless population this festive season in a campaign designed to provide practical support and a sense of dignity. The bags, named CITYPAK, include features such as a waterproof poncho and reflective safety elements.
Distribution took place at St Martin-in-the-Fields, on the edge of Trafalgar Square, through The Connection, a charity that assists “hundreds of people sleeping rough every day”.
Homelessness in London continues to rise, with outreach workers recording more than 13,000 people sleeping rough in the 2024–2025 count, the highest number ever documented by the Combined Homelessness and Information Network.
Director Carrie Lombardi said: “It’s just a backpack, so it doesn’t solve the problem of homelessness. But what we’ve learned from passing them out is that it is a practical resource and an opportunity to connect with our unhoused neighbours and bring them into these amazing organisations around the city.”
The Connection filled the CITYPAK rucksacks with essentials that many take for granted, including warm clothing. For those living on the streets, such practical items can make a significant difference.
Michael Bird, who was rough sleeping in London in 2022 and continues to be supported by The Connection, reflected on his experience. “Back in 2022 I had a few issues like mental health and drinking and drugs, which I was using to self-medicate. Things fell apart where I was living, so I came to London and to go it was really scary. I didn’t know what I was doing. I didn’t have a sleeping bag.”
Mr Bird was directed by individuals with prior street experience to organisations offering support, where he could access showers, food, and accommodation. He emphasised the importance of a durable bag for life on the streets. “I remember when I first was out on the streets, I was carrying a bag for life, and it just wasn’t sustainable because everything is out in the weather. Having a decent bag is always imperative. You can use it like a pillow and if it’s raining you want a waterproof one. If your clothes get wet, especially in this weather, it can be bad for you.”
CITYPAK is an American non-profit organisation founded in 2012 by music agent Ron Kaplan. Since its launch, the organisation has distributed more than 120,000 rucksacks through over 400 partner organisations across 230-plus US cities.
The initiative in London extends beyond The Connection. CITYPAK will also provide rucksacks to other partners including CRISIS, The Salvation Army No. 10 Day Centre, Refettorio Felix at St Cuthbert’s, Chelsea Methodist Church, Mary Smith’s Pantry, and Pimlico Angels. Each bag is intended to provide practical support while symbolising respect and dignity for those experiencing homelessness.
By combining practical resources with engagement, the programme demonstrates a targeted approach to offering support within the city’s broader network of homelessness services.
