Burton-based manufacturer Russell Roof Tiles has helped deliver a major reroofing project for one of the UK’s largest housing associations, providing high-quality tiles that perfectly match the heritage aesthetic of a 1930s London estate.
The company, which operates from two Burton sites on Wetmore Lane and Nicolson Way, supplies roof systems to leading UK housebuilders, as well as major social housing and commercial projects nationwide. Known for its focus on sustainability and eco-friendly innovation, Russell Roof Tiles continues to expand its presence in the South through product development tailored to regional housing needs.
Its latest success came through collaboration with contractors Chas Berger and Ashton Roofing, working on behalf of Southern Housing to refurbish three large apartment blocks at the Stamford Hill Estate in Hackney. Some of the roofs on the estate, dating back up to 90 years, required full replacement.
Originally constructed in 1932 by The Guinness Partnership—one of England’s oldest and most respected affordable housing providers—the buildings demanded a roofing solution that would preserve their historical character while meeting modern performance standards.
To achieve this, Russell Roof Tiles supplied its Double Roman tiles, designed to replicate the original roof’s look and texture while complementing surrounding properties.
James Pendleton, Regional Sales Director at Russell Roof Tiles, explained: “At Russell Roof Tiles, we are committed to supporting each project’s unique requirements. With our wide-ranging colour offering, we ensure that new roofing not only meets the design vision but also preserves the character and heritage of the buildings.
“Throughout the project, we faced unique challenges due to the age of the properties and the complexity of the build. By collaborating closely with Ashton Roofing & Maintenance Ltd and the main contractor Chas Berger Ltd, we enabled completion of all three buildings to an exceptionally high standard, meeting quality, regulatory and energy efficiency needs.”
Jackie Prime, Senior Contracts Manager at Chas Berger Ltd, added: “We have been greatly impressed with Russell Roof Tiles and their ability to deliver a high-quality product that meets our specific aesthetic requirements.”
Russell Roof Tiles is a leading independent concrete roof tile manufacturer producing hundreds of thousands of tiles and accessories each week. Its products are used on pitched roofing projects across the UK, supporting everything from national housing developments to bespoke refurbishment schemes.

