Led by Cala’s Health, Safety and Environmental Advisor, Mark Armstrong, alongside Head of External Communications, Dani Coppinger, the session combined practical safety advice with an introduction to housebuilding, giving pupils an insight into how homes are built and the wide range of careers available within the construction industry.
Following the recent sales launch of Cala’s nearby Ascot Gardens development, located just an eight-minute walk from the school, the session provided a timely opportunity to educate pupils about the dangers of entering construction sites and reinforce the importance of staying safe during the summer holidays.
Conrad Martucci, Headteacher at Cheapside CE Primary School, said: “We were pleased to welcome the Cala Homes team into our school to lead an important safety session.
“Mark and Dani were fantastic at tailoring the ‘Stay Safe, Stay Away’ message for our pupils, making a serious topic both engaging and easy for them to understand.
“It was an important lesson for our children to learn, and we are grateful to the team for their time, expertise, and the positive impact they have made on our students’ safety awareness.”
The initiative is an essential part of Cala Homes’ Community Pledge, which goes above and beyond planning obligations to offer tailored support to local communities. Through volunteering, education programmes, and bespoke initiatives, the Pledge delivers meaningful assistance where it’s needed most.
Mark Armstrong, Health, Safety and Environmental Advisor at Cala Homes, said: “Construction sites can look exciting from the outside, but they are working environments with risks that children may not understand. Our Stay Safe, Stay Away sessions are designed to make that message clear in a way that is memorable, age-appropriate and engaging for primary school pupils.
“It was a pleasure to visit Cheapside CE Primary School and speak with pupils from the Ascot community. They asked thoughtful questions and showed a real curiosity about how new homes are built, as well as the people and skills involved in creating the places where communities live and grow.
“We are very grateful to the staff and pupils for such a warm welcome, and we hope the session helps reinforce a simple but important message: construction sites are never places to play.”
Ascot Gardens is an exclusive new collection of beautifully crafted 3, 4 and 5 bedroom houses, along with a select number of 2 bedroom apartments and coach houses. Its showhome is set to launch on Saturday 22nd August, offering the public a first look at the available homes. Designed with discerning lifestyles in mind, these exceptional new build homes in Ascot combine superior build quality, refined specifications, and a location of timeless elegance.
To find out more about the development, visit www.cala.co.uk/homes-for-sale/south-east-england/berkshire/ascot-gardens-ascot/

