Whisky 1901, one of the UK’s leading specialists in whisky cask investment, has announced the relocation of its headquarters from Knightsbridge to Berkeley Square in Mayfair. The move marks a significant strategic step for the rapidly expanding firm, whose clients increasingly include family offices, hedge funds and private investors operating in London’s most exclusive financial circles.
The new Mayfair base strengthens Whisky 1901’s position as a trusted safe-haven for alternative asset investment, providing a discreet, central hub for cultivating long-term relationships with serious investors seeking stability and tangible value within their portfolios.
Founder and CEO Aaron Damiano Sparkes said the relocation represents more than a business upgrade:
“Our move to Mayfair is more than a change of postcode. It’s a reflection of the trust our clients place in us and our commitment to meeting them face-to-face in an environment that matches the calibre of the service we provide. Mayfair offers the ideal base for long-term partnerships built on quality, discretion, and performance.”
Founded as a tribute to Sparkes’ father, Whisky 1901 takes its name from a GlenDronach cask dating back to 1901 – a personal connection that sparked Sparkes’ passion for rare whisky and shaped the ethos of the company. Today, the firm pairs heritage and authenticity with rigorous investment expertise, guiding clients through the world of whisky as a stable and appreciating alternative asset.
With fully resourced operations – including in-house accounts and cask management – Whisky 1901 is positioned to lead the next chapter in the evolution of whisky investment, opening a historically exclusive market to a new generation of serious investors.
