With the final of the Black British Business Awards 2025 fast approaching, the Thames Gazette have looked into some of the incredible work that the inspiring finalists are doing to get recognised in the different categories.
Joey Antwi-Kusi, is one of those individuals, who is up for the Entrepreneur Senior Leader award.
After stepping into the role of McDonald’s franchisee and running community programmes to help disadvantaged children in his local area of Barking and Dagenham, the former financial services leader has been recognised for his amazing contribution to his local community.
After his bold pivot from retail banking and consulting to the QSR industry, Joey now leads over 300 people at McDonalds and operates restaurants that serve thousands of customers every day. He is working on driving strategic growth and empowering the next generation through inclusive leadership and community impact.
Joey with Margaret Mullane (the Labour MP for Dagenham and Rainham)
Joey explains: “Our community programmes have grown out of a real belief that McDonald’s restaurants can be more than places to eat. They can be anchors of opportunity, especially for young people.
“Over the past year, we’ve partnered with local schools, charities and youth organisations to provide practical experiences such as employability workshops, mock interviews, and hands-on work placements. These initiatives are aimed at giving young people not only the skills to enter the world of work, but also the confidence to thrive in it.”
After partnering with Whalebone Lane South McDonald’s, VCS partners, and BBC Children in Need, Joey is involved in providing genuine opportunities for young people (13+) through the Makin’ It program. This initiative will pilot a range of programs and opportunities for young people in need of support in Barking and Dagenham – and will provide a safe space or mentor to work towards their goals.
Over the 5-day project, individuals will gain many skills – from connecting with others, understanding restaurant operations, pitching themselves and constructing a business plan – all whilst having access to workshops and a final day of work experience.
Thinking about this programme, Joey has made comment: “The programmes came about from conversations with local leaders and families who felt young people in Barking and Dagenham needed more visible pathways to skills and employment. In response, we’ve collaborated with organisations like Be Heard as One, the East London Careers Hub, and the London Borough of Barking and Dagenham to co-create opportunities that feel relevant and accessible.
“Looking ahead, our ambition is to expand the programme further across East London, scaling work experience placements, building stronger school partnerships, and continuing to use our restaurants as community hubs where young people can see a future for themselves.”
Beyond business, Joey champions inclusive leadership and creates pathways for young people through career development initiatives and impactful community programs and has long-term ambitions to expand his vision across the continent.
Good luck to Joey at the final on Friday 17th October!
More information about the BBBAwards can be found here.
