Brand Champions has been recognised at this year’s VMA Annual Awards, taking home the Exhibition Award
Brand 2nd April, London – The VMA Awards are held annually to celebrate excellence across veterinary and animal health marketing, highlighting campaigns that deliver both creativity and impact.
The award-winning work centred around the launch of Zenrelia at LVS 2025, where Brand Champions created a distinctive exhibition space designed to cut through the noise of a busy event environment.
At the heart of the stand was a striking cherry blossom tree, designed to reflect Zenrelia’s calm, ‘zen’ positioning while drawing visitors into a more open, welcoming space. The aim was simple: create somewhere that encouraged conversation, rather than just footfall.
The stand was supported by a wider campaign including targeted email activity, venue branding, symposia and video content, helping to drive strong engagement and genuine interest in the new product.
Vicky Sumpter, Marketing Manager at Elanco, said:
“Working with Brand Champions on the Zenrelia launch at the London Vet Show was a genuinely standout moment for the brand. They took our brief and translated it into something truly special – a space that embodied everything Zenrelia stands for.
At an event as busy and competitive as LVS, getting delegates to stop, stay and want to know more about Zenrelia was no small achievement. We’re thrilled to see the work recognised at the VMA Annual Awards and couldn’t be prouder of what the team created together.”
The recognition reflects Brand Champions’ continued focus on creating campaigns that not only stand out creatively, but also deliver meaningful engagement in real-world environments.
Brand Champions is widely recognised for its “SOS” model, which provides flexible, on-demand marketing support to organisations facing resource gaps, staff absences, or tight project deadlines. Acting as an extension of a client’s team, the SOS model ensures campaigns stay on track, driving results through campaign planning, content creation, and media buying.
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