Studio Graphene, a digital product studio, is expanding into Ireland and broadening its service offering by integrating design and brand agency Tribe Digital into its business.
Headquartered in London with studios in Delhi, Lisbon, and Geneva, Studio Graphene’s 100-person team designs and creates digital products. It specialises in building AI-native products for ambitious companies operating at scale.
Building on the Tribe integration, Studio Graphene will expand its reach into the Irish market for the first time, as well as bolstering its offering by blending its product engineering expertise with Tribe’s specialism in user experience and design.
Tribe’s founder, Eoin McKenna, will take on a lead role within Studio Graphene, helping Tribe’s existing customers to access their new, broader set of capabilities (cloud, DevOps, custom software and AI-led digital products) while maintaining their existing, trusted relationships.
With a presence in Dublin, London and Paris, Tribe’s clients include Vodafone, Benecol, Enterprise Ireland, Knight Frank and NEC.
Ritam Gandhi, Founder and Director of Studio Graphene, said: “We are excited to bring Eoin into the Studio Graphene fold. Far from an aggressive growth strategy, this is all about alignment and complementary offerings, meaning we can better serve clients and broaden our reach.
“With Tribe on our team, we’re strengthening parts of the delivery lifecycle we haven’t historically focused on as heavily, adding complementary design expertise and a stronger focus on the experiential layer. Combined with our product design, engineering, AI and platform work, this creates a more complete end-to-end offering.”
Eoin McKenna, Founding Director of Tribe, added: “Joining Studio Graphene felt like a natural step. There is a clear alignment in cultures, standards and ethos. This is an opportunity to build on that and connect what Studio Graphene does with a broader product capability, while supporting clients in Ireland and across Europe.”
