Chery UK was proud to stand alongside The Children’s Grief Charity as headline sponsor of its 2026 Gala Dinner, held on Monday night at London’s Roundhouse.
The evening brought together supporters, special guests, and VIPs to celebrate 22 years of the charity’s work with bereaved children, young people and families, raise vital funds for its continued work, and mark the formal announcement of its new name.
Formerly known as Grief Encounter, The Children’s Grief Charity provides specialist support to children and young people following the death of a parent, sibling or someone else close to them.
Each year, it reaches more than 2,200 bereaved children, young people and family members through specialist therapy, peer connections and residential experiences, helping them navigate grief while finding opportunities for joy, connection and hope for the future.
Farrell Hsu, Managing Director at Chery UK, said: “Family is at the heart of everything we do at Chery, and we feel a strong connection to the work of The Children’s Grief Charity. When a family loses someone close to them, the impact on children can be profound, and having the right support to turn to makes an enormous difference. No child should have to navigate grief alone.
“It was a privilege for me and my team to support the recent residential weekend and see first-hand how children and parents can build friendships, share their feelings with people who understand, and find moments of happiness together.
“It brought home just how important the charity’s work is, and we are honoured to stand alongside them. We are also grateful to everyone who gave so generously last night to help that work reach even more families.”
Suzy Turner-Jones, CEO of The Children’s Grief Charity, said: “We are incredibly grateful to Chery UK for their support as headline sponsor of our Gala Dinner and for helping us mark this important moment in our charity’s history.
“We both share a commitment to supporting families and strengthening communities. From the outset, Chery UK has demonstrated a genuine understanding of the importance of connection, compassion and ensuring that no child has to face grief alone.
“We are proud to be working alongside partners like Chery UK whose support enables us to reach more bereaved children and young people when they need us most.”
Chery UK’s support for the charity also extends beyond the Gala Dinner. Ahead of the event, the brand supported a residential weekend, bringing together bereaved children, young people and their families for time away in a safe and supportive environment.
The time away offered opportunities to meet others who understand their experiences, build friendships and create positive memories, and Chery UK provided a vehicle to help the charity’s team transport resources and equipment for the activities, as well as Panda toys for the children.
As headline sponsor of the Gala Dinner, Chery UK is proud to help The Children’s Grief Charity continue providing vital and much-needed support to bereaved children and families throughout the UK.
For more information about The Children’s Grief Charity, please visit thechildrensgriefcharity.org.uk.
