London adventure with iconic landmarks including Big Ben and Tower Bridge.
This Halloween and half term Baby Shark will be heading off on an interactive immersive London adventure, with families able to enjoy the unique show for free on the Outernet screens. In collaboration with The Pinkfong Company, the global entertainment company behind Baby Shark, Baby Shark’s Spooktacular Adventure will be at Outernet, next to Tottenham Court Road Tube station and will launch on Friday 23rd October and run until November 1st. From 12-4pm on Friday 30th October there will also be very special visits by characters from the Baby Shark universe. Not to be missed!
Outernet is the UK’s most visited tourist attraction, attracting 120 million visitors each year who come to enjoy a huge range of entertainment, arts and culture on some of the largest and most advanced screens in the world
Outernet Head of Marketing Campaigns Sam Webb said: “Baby Shark’s return to Outernet will give families and young fans the chance to explore some of London’s great landmarks with the beloved character and friends. It’s free to visit and an ideal way to spend time during the holidays.”
Gemma Joo, Chief Business Officer at The Pinkfong Company, said: “Baby Shark’s Spooktacular Adventure marks another exciting opportunity to bring Baby Shark beyond the screen and into the real world. By combining immersive storytelling with interactive experiences, we hope to create memorable moments for families and bring audiences closer to the world of Baby Shark.”
Since its launch in November 2015, Pinkfong’s Baby Shark has become a global phenomenon, combining music, characters, storytelling, and dance. Baby Shark Dance became the first YouTube video to reach 10 billion views and remains the platform’s most-watched video, with over 17 billion views to date. In 2026, “Baby Shark” became the first character-driven song to join Spotify’s Billions Club, surpassing 1 billion streams. Beyond music, Baby Shark has grown into a global entertainment franchise spanning animated series, films, consumer products, live shows, and digital experiences.
In addition, Halloween at Outernet will feature :
The Toy Shop of Terror
The Toy Shop of Terror transforms The Now Building into an old-world toy emporium that wakes the moment the shutters come down — brass clockwork, wooden shelves, and things that only move when you’re not looking. Dramatic lighting and shadows reveal all. Using Outernet’s exclusive point-and-shoot technology, guests bring the shop to life. In intervals, creatures wind up, doll’s eyes snap open, or a marionette falls from broken strings, spreading the mechanism of the room across the screens. The rusted doors open, plastic eyes blink to life, half-formed dolls go wind, culminating in a music-box finale. Featuring brass clockwork and old wood display cases, porcelain-doll craftsmanship, and vintage baby blocks trigger a memory. Halloween reimagined through craft, nostalgia, mechanics, highlighting the Vintage, the tactile, and the uncanny.
Emoji Shower Halloween
Celebrate the spooky season with playful scares, Halloween moments and endless emojis in Emoji Shower: Halloween Edition. Step into a world of ghosts, pumpkins, monsters and more, with emojis racing. bouncing and cascading all around you as you become part of the action. Whether you’re dressing up, celebrating with friends or capturing the perfect Halloween moment, Emoji Shower: Halloween Edition is your chance to play, pose and join the fun.
