- The Gstaad Guy and Bentley Motors come together to create the ultimate chalet companion
- Collaborating with Mulliner – Bentley’s in-house bespoke division, the Gstaad Guy (GG) brought to life his vision for the ultimate chalet on wheels
- A warm, cocooning interior is inspired by the world’s most exquisite Alpine retreats, offering a home away from home between every destination
- Textures, materials and colour accents bring an elegantly understated, unmistakably Bentley cabin
- Features four comfort seats, rich Saddle leather, tweed detailing and Naim for Bentley audio
- Bespoke exterior finished in hand-sprayed Light Tudor Grey requiring approximately 60 hours to complete
Bentley Motors today unveils the Bentayga EWB Chalet Edition – the result of an extraordinary collaboration between Mulliner, Bentley’s in-house bespoke division, and the Gstaad Guy, the celebrated social media personality.
Conceived as the consummate Alpine companion, the Bentayga EWB Chalet Edition is the result of a detailed design partnership, bringing together Mulliner’s unrivalled craftsmanship and the Gstaad Guy’s discerning aesthetic sensibility in what represents a first for the social media personality who has collaborated with the marque to produce a dedicated limited-edition collection. The configuration features a curated palette of distinctive materials and colours that pay elegant tribute to the refined world of upscale Alpine living – the very environment that inspired the persona bearing its name.
The Gstaad Guy has captivated a global audience through his incisive, satirical portrait of ultra-high-net-worth life – one that is equal parts knowing wit and genuine reverence for understated luxury, exceptional experience, and the art of living well. Configured as the Bentayga EWB Azure, the Chalet Edition channels that sensibility into automotive form, placing an unwavering emphasis on wellness, enveloping comfort, and the kind of considered refinement that defines the very pinnacle of Alpine luxury.
Unrivalled attention to detail
The chalet-inspired bespoke interior in the new Bentayga EWB Chalet Edition is configured with four comfort seats, each engineered to reduce fatigue for both driver and passenger, the cabin is completed by a rear centre console that ensures absolute comfort throughout every journey.
A warm and tonal colour palette, natural materials, enveloping textures and lighting create a sense of cocooning luxury from front to rear. Rich Saddle leather, discreet tweed detailing, diamond-quilted surfaces and Liquid Amber open-pore wood veneers work in symphony to enhance comfort and tactility – evoking the warmth of an Alpine chalet. Fireglow accents add depth without excess, while Saddle-coloured speaker grilles integrate the highest-specification Naim for Bentley audio system seamlessly into the surrounding interior.
The Gstaad Guy’s emblem, alongside a unique chalet graphic adorning the front wing panel, is also applied with characteristic subtlety through laser etching and discreet badging on the seat inserts and fascia panels. GG’s favourite Alpine Flower motif is embroidered in rich red and green tones onto the headrests and cushions – a symbol of Swiss heritage and enduring family values. Personalised animated welcome lamps complete the experience, reinforcing the feeling of arriving somewhere that is unmistakably home.
The Gstaad Guy, says: “When I story-tell through my ‘Gstaad Guy’, I think of a real-life Gstaad ‘guy’. A type of person that expects the best of the best, in all that they do and consume. A connoisseur, seeking the best vacations, homes and modes of transport in between. While always prioritising the Gstaad values of togetherness, warmth, excellence in the air, at sea and on the road. And since a Mulliner Bentley Bentayga is the best option for a Gstaad ‘guy’, it is the only option for the Gstaad Guy. That’s how the idea for The Chalet Bentayga was born.”
Hugo R. Chizlett, Lead Designer for Bentley Mulliner, explains: “The Gstaad Guy had a very clear vision of what he wanted to achieve with The Chalet Edition. We were able to explore various bespoke textures and finishes to bring this car to life in an elegant way, that fit this special client’s personality completely, whilst still feeling Bentley. The Chalet Edition values craftsmanship, materials and atmosphere over overt statements. Each choice – from palette to materials and finishes – reflects quiet confidence and understanding that true luxury is recognised without needing to be announced.”
Understated excellence, expressed outside
To the exterior, a personally commissioned bespoke paint finish in Light Tudor Grey – applied by hand over approximately 60 hours – is in tune with the Gstaad Guy’s unhurried pursuit of perfection that defines the Bentayga EWB Chalet Edition throughout. A Bronze painted Styling Specification, finished with a Fireglow pinstripe accent to the lower trim, adds distinctive depth without disturbing the overall sense of restraint. Chalet Edition exterior badging on the front wings and bespoke treadplates complete the exterior.
For those who wish to extend the experience further, the Chalet Edition is also configurable with bespoke Saddle leather boot protectors, featuring Fireglow binding and Alpine embroidery on Saddle hides – the perfect accompaniment whether the destination calls for ski runs or seaside days.
The Bentayga EWB Chalet Edition is available exclusively through Bentley Mulliner.
