UK Property Developments Launches St James View: A Rare Opportunity for Homebuyers to Custom Design Their Dream Home in Hertfordshire
The latest development from UK Property Development has found that demand is growing for homes that offer more than location, layout, and standardised finishes. In response, the company has launched St James View in Goff’s Oak, Hertfordshire – a collection of 14 luxury, five-bedroom homes where buyers are given the rare opportunity to customise or fully design their interiors, creating truly bespoke living spaces tailored to their needs and lifestyle.
The development’s research-backed Custom Build model enables buyers to break away from the one-size-fits-all approach commonly found in mainstream new-build developments. Instead of accepting a fixed layout and limited spec, St James View buyers are invited to either select from a range of professionally curated specifications alongside an interior designer or go one step further, dictating room layouts, stair positioning, bathroom configuration and more, within a pre-approved exterior shell.
This flexible approach not only gives buyers a greater sense of ownership, but also opens up a more affordable route to luxury, with bespoke builds priced more competitively than finished options.
UK Property Developments has initially released the first six homes at £1,470,000 in its ‘Blank Canvas’ format. These homes are handed over wind and watertight, providing buyers with a significant saving versus the fully finished price while giving them the freedom to create a home tailored entirely to their own needs and tastes.
Buyers choosing the Blank Canvas option will require a custom build mortgage to fund the final stage of construction, taking the property from shell and core to a completed home. From the point of reservation, they begin working with Claire Hudson-Clements and the wider team of interior architects, interior designers and contractors to shape every aspect of the property, from room layouts and stair positioning through to kitchens, flooring, tiling, colours and finishes.
Alternatively, buyers can purchase a fully finished home from £1,795,000, while still enjoying the opportunity to personalise the design and specification with the support of the team.
St James View comprises five distinct house types across 14 plots, each inspired by traditional English architectural forms and finished with a contemporary edge:
The Farm House – A modern take on a classic rural property with dormer windows and timber cladding.
The Coach House – Elegant brick façades echoing 18th-century country estate buildings.
The Barn – Striking gables, expansive glazing, and open-plan interiors nodding to barn conversions.
The Grange – A fusion of period charm and industrial glazing for a luxury country aesthetic.
The Mill House – Pitched roofs and warm brickwork create a Victorian-inspired country residence.
Each home occupies a generous plot of up to 14,000 sq ft, with internal areas of around 3,100 sq ft.
Located in the desirable village of Goff’s Oak, just 18 miles north of Covent Garden, St James View offers semi-rural tranquillity within easy reach of central London. Cuffley Station provides direct links to Finsbury Park in 20 minutes and Moorgate in around 40, while Cheshunt Station connects to Liverpool Street in just 21 minutes.
In addition to countryside views and spacious gardens, residents are drawn by Sopers House, a standout lifestyle destination at the heart of the development, complete with a gym, pool and restaurant terrace. Far more than a simple residents’ facility, it provides a social and leisure hub that adds to the appeal of living in the village, which is itself known for its strong community feel, excellent schools and family-friendly amenities.
The project’s lead interior designer, Claire Hudson-Clements of Belle Maison, and her team are part of the experience whichever option buyers choose. From the point of reservation, purchasers begin working with Claire and the team to shape their home, selecting layouts, room sizes, colours, kitchens, tiling, flooring and finishes to create a home tailored to their lifestyle.
Director of UK Property Development, Andy Morrison, commented:
“If you can spec a car with custom paint and interiors, or tailor a suit to your exact cut and cloth, why shouldn’t you be able to do the same with your new home?
Our Custom Build model puts creative control in the hands of the buyer, not a junior architect in a volume builder’s head office.
We’re bringing flexibility, design freedom and individuality back to the housing market and St James View is our first development to reach the market using this bespoke house approach, proving that luxury can sit within reach for those who don’t have a multi-million pound budget.”
