London, 7th of May 2026 – Signicat, the pan-European leader in digital identity solutions, today announced the appointment of Emma Bauer as its new Global Chief Product Officer. Bauer joins the executive team to scale Signicat’s comprehensive Software-as-a-Service platform as Europe faces sweeping regulatory shifts under eIDAS 2.0 and the Anti-Money Laundering Regulation (AMLR).
The European digital identity landscape is currently defined by stark contrasts in consumer habits: from the Nordics, where eID usage is a daily standard, to Southern Europe, where vastly different onboarding and authentication solutions are required. Through eight strategic acquisitions, Signicat has built the market’s most comprehensive product portfolio, allowing businesses in highly regulated sectors and governments to grow seamlessly across borders, regardless of regional fragmentation.
Managing the multifaceted nature of this platform requires a specific breed of leadership. Starting her career as a developer, Bauer brings a rare combination of deep technical expertise and strategic executive experience. She joins Signicat with a proven track record of scaling product organizations in high-growth, sophisticated tech environments.
“We are operating a highly sophisticated, innovation-driven one-stop-shop proposition to our customers, solving one of Europe’s biggest challenges: cross-border digital trust,” said Asger Hattel, CEO of Signicat. “For this, we needed a well-reputed scale-up leader who combined strong CPO experience with unique technical roots. An individual with the ability to push both shorter time-to-market, innovation, and new methods with all the toolkits the AI era has to offer. Beyond Emma’s impressive technical roots and product expertise, there is a very strong cultural match. Her proven ability to empower and manage high-performing, distributed teams across different regions makes her key to taking Signicat to the next level in our scaling journey.”
As CPO, Bauer will focus on executing Signicat’s future product strategy at a time when AI is high on the agenda, ensuring the platform remains ahead of stringent regulatory demands while serving diverse consumer habits.
“Digital identity is the foundation of a modern society, but the varying consumer behaviour and impending regulations across Europe create an incredibly intricate puzzle for businesses to solve,” said Emma Bauer, CPO of Signicat. “Signicat has uniquely positioned itself to solve this by providing a unified platform that manages cross-border transactions. I was drawn to the company’s clear purpose, its transparent and collaborative culture, and its leading market position. This is an exciting scaling phase, and I am thrilled to help shape the future of trust across Europe and beyond.”
