CUPRA extends its commitment to padel in the UK by becoming a Major Partner of the inaugural London Premier Padel P1 tournament, the country’s biggest professional padel event to date.
The partnership further strengthens CUPRA’s position at the heart of the world’s fastest-growing sport and reflects the brand’s long-standing ambition to challenge convention and inspire a new generation through its challenger spirit.
Taking place at Olympia London from 4-9 August, London P1 will welcome many of the world’s best players to the capital for a week of elite competition, marking a significant milestone for the development of the sport in the UK. The Qatar Airways Premier Padel Tour is the leading professional padel tour worldwide, organised by the International Padel Federation (FIP), cumulating with the Finals in Barcelona in December.
As a Major Partner, CUPRA will have a prominent presence throughout the tournament, including court branding, vehicle displays and fan engagement activations. Visitors can take part in CUPRA’s virtual reality padel challenge to be in with a chance to win a trip to Barcelona for the Finals.
Stewart Hosford, CEO – International, Sela, said: “We are delighted to welcome CUPRA as a Major Partner of the inaugural London Premier Padel P1. Attracting a global brand of CUPRA’s calibre is a strong endorsement of the tournament and reinforces the ambition we have for bringing world-class professional padel to the UK. From the outset, our vision has been to create an event that not only showcases the very best players in the world, but also delivers an exceptional experience for fans and partners alike.”
BARCELONA, SPAIN – DECEMBER 13: Qatar Airways Premier Padel Finals 2025 at Palau Sant Jordi on December 13, 2025 in Barcelona, Spain. (Photo by Manuel Queimadelos/Quality Sport Images)
Visitors will also be among the first in the UK to experience the new CUPRA Raval. Inspired by the energy of the city, the Raval combines striking design, intuitive technology and electrifying performance in a rebellious urban car that refuses to blend in.
CUPRA has been at the forefront of padel’s international growth since 2019, supporting projects and partners that share its ambition to challenge the status quo. The brand’s international partnerships include the International Padel Federation and the CUPRA FIP Tour, alongside its global roster of CUPRA Padel Tribe pro ambassadors.
In the UK, CUPRA has played a key role in raising awareness of padel through partnerships with leading clubs and events, including the Pro Am Padel Tour, creating opportunities for customers and local communities to experience the sport first-hand.
- CUPRA becomes Major Partner of the first-ever London Premier Padel P1 tournament
- The partnership reinforces CUPRA’s position as the leading automotive supporter of padel in the UK and across the world
- CUPRA branding and activations to feature throughout the event at Olympia London (4-9 August)
- Visitors will be among the first in the UK to experience the new CUPRA Raval
- In a major milestone, London Premier Padel P1 will bring the world’s elite players to the UK for the first time
• • The Qatar Airways Premier Padel Tour is the leading professional padel tour worldwide, organised by the International Padel Federation (FIP)
