MG has been named the ‘Most Improved Automotive Brand for Customer Satisfaction’ in the United Kingdom, according to the latest UK Automotive Rankings 2026 report from YouGov.
The independent survey found that MG recorded the largest year-on-year increase in net customer satisfaction among all automotive brands tracked in the UK, improving by 8.5 points over the previous 12 months. This represents the strongest gain of any manufacturer included in the study and places MG at the top of YouGov’s ‘Most Improved Car Brand by Customer Satisfaction’ ranking.
YouGov’s customer satisfaction metric measures the proportion of current and former owners who describe themselves as satisfied with a brand, minus those who report being dissatisfied. The 2026 rankings are based on nationally representative data collected between 1 April 2024 and 31 March 2026.
The recognition follows a period of significant growth for MG, which achieved record sales of more than 300,000 vehicles across the UK and Europe in 2025, before reaching the milestone of one million vehicle deliveries in early 2026.
This success has been driven by MG’s expanding portfolio of Petrol, Hybrid+, Plug-in Hybrid and Electric Vehicles, making advanced technology and intelligent mobility solutions accessible to a wider audience. Continued investment in next-generation Hybrid+ technologies and the introduction of MG’s first mass-produced SolidCore Battery further demonstrate the brand’s commitment to innovation, performance and customer value.
The YouGov results reflect MG’s significant investment in aftersales and customer services improvements. A key milestone has been the launch of a new state-of-the-art 15,000m2 parts warehouse and distribution centre in partnership with XPO Logistics, which became operational in November 2025. The facility now enables overnight parts deliveries to MG retailers across the UK before 8:00am, helping to further enhance service efficiency and customer support.
In addition, MG Assistance has strengthened its customer offering by providing a like-for-like replacement vehicle until the customer’s own car is back on the road. This is supported by further investment to have a substantial fleet of courtesy cars available to more than 180 MG dealerships and authorised repairers throughout the UK.
“This recognition from YouGov marks an important milestone for MG and reflects the additional investment we have made to deliver an outstanding customer experience,” said William Wang, Managing Director, MG Motor UK.
“As more British drivers choose MG, this award demonstrates the trust they place in our products, our retailer network, and our commitment to supporting customers throughout their ownership journey. Being named the UK’s ‘Most Improved Brand for Customer Satisfaction’ is a tribute to the passion, dedication, and professionalism of our retailer partners and colleagues who work hard every day to exceed customer expectations and drive continuous improvement across the business,” he continued.
For more information about MG’s vehicle range, visit www.mg.co.uk
