iCAUR unveiled its latest model, the V25, to an international audience today, marking a significant step in the brand’s worldwide development. The global reveal took place at the 2026 iCAUR International User Summit, which brings together customers, media and partners from around the world. The event provides a platform for parent company, Chery International, to showcase its latest developments while highlighting its vision for the future of mobility.
The mid-size V25 embodies iCAUR’s ‘Born to Play’ philosophy: a belief in self-expression over conformity, in challenging convention, and in the freedom to explore. It celebrates individuality and the enjoyment of every drive.
DISTINCTIVE BY DESIGN
Expanding the iCAUR V series, the five-seat V25 follows the brand’s architectural design DNA through a blend of strong proportions and clean lines. Its squared-off silhouette and upright stance give it a purposeful presence, while its distinctive design cues set it apart within its segment. The V25 joins iCAUR’s growing global line-up, appealing to customers who value personal expression alongside practicality and driving enjoyment.
The V25’s near 1:1 body proportions and classic round headlamps create a clean, angular profile, complemented by extended wheel arches and a wider, more substantial tyre profile than typically seen in its class. Together, these elements give the vehicle a distinctive, high-riding appearance that balances geometric simplicity with a robust aesthetic.
Blending timeless form with a contemporary feel, the V25 embodies iCAUR’s Future-Classic design philosophy. Rather than simply revisiting the past, this approach retains the enduring appeal of classic design while responding to the tastes and lifestyles of a new generation.
FREEDOM TO TRAVEL
Designed for those who want to live life on their own terms, the iCAUR V25 offers the versatility to move seamlessly between urban commutes and outdoor adventures. From navigating city streets to venturing beyond the everyday, its all-scenario capability is intended to support a wide range of driving conditions, giving drivers the flexibility to pursue new interests and explore beyond familiar routes. In keeping with iCAUR’s ‘Born to Play’ philosophy, the V25 encourages drivers to make every journey behind the wheel their own.
LOOKING AHEAD
The V25 has been revealed for international markets, and UK plans for the model have yet to be confirmed. iCAUR’s UK debut in early 2027 will be led by the flagship V27, the first iCAUR model to reach British customers. Further details of the brand’s UK line-up will be shared in the months ahead.
The V25 reflects iCAUR’s ambition to bring together distinctive design, new-energy technology and wide capability in a vehicle shaped around individual preferences. It offers a fresh expression of mobility for drivers who see their vehicle as an extension of their interests and way of life.
Further details of the iCAUR V25, including any plans for the UK, will be announced in due course.
